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Bringing Brand Aesthetics To Renovate IOCL’s Retail Identity Pan-India

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In the era where brand identity and visibility are paramount, corporate businesses are indulging in impactful alliances that can benefit their customer retention. In the recent effort made by IOCL to brand their retail business (petrol pumps), they have collaborated with Viva ACP for signage and facade.

Indian Oil Corporation Limited, also known as IOCL is an oil and gas company that has one of the largest customer interfaces in India. With over 50,000 customer touch-points and over 34,000 petrol pumps, they are present from mega-cities from the remotest corner of India to deliver premium quality fuel. Spanning various levels, the brief for VIVA ACP was to create a visual retail identity by incorporating signages, and facades in the canopy and on the pillars of the petrol pumps.

Catalysing IOCL's Brand Reach

With an extensive network of petrol pumps spread across the length and breadth of the country, IOCL has a unique opportunity to touch the lives of millions. The company is leveraging this widespread presence to catalyse its brand reach. Each IOCL petrol pump is not just a refueling station; it's a touchpoint where customers experience the brand first-hand. Whether you're on a bustling city street or a remote highway, IOCL's brand is right there, fuelling your journey and leaving a lasting impression.

As IOCL is putting forth effort in branding, Viva ACP is bringing brand aesthetics to reality for IOCL’s 34,000 petrol pumps by offering the right shades of ACP sheet that match IOCL’s brand colours— Vivid Tangelo, Oxford Blue, and White.

Empowering IOCL’s Brand Impact With Branded Hues Of ACP Sheet

  • VA 309I Orange
  • VA 318I Blue
  • VA 515
  • VA 516

The Collaboration To Fuel The Visual Identity Of The Automobile Industry

Viva ACP | ACP Sheets | ACP Panel | IOCL

One of the defining aspects of our approach is the unwavering commitment to precision and perfection. Each ACP panel is meticulously crafted, ensuring that every IOCL outlet showcases signage that is a true reflection of the brand's identity. The partnership with Viva ACP reaffirms IOCL's dedication to delivering not just fuel, but an experience that exudes professionalism and purpose.

Some of the ways that we incorporated signages in the petrol pump for corporate brand representation are:


Canopy in any petrol pump is not present to showcase the company name or logo, it is a structure that appeals and helps to define the brand 24x7. These structures offer distinction from other petrol pumps, and appeal to customers to enter into a well-lit environment that’s visible and inviting throughout your operation hours with LED lighting, and also has LED screens made with Aluminium Composite Panel.

MID Signs

The most sought-after signage in any petrol pump or nearby petrol station is the Main Identification (MID) Sign. This consists of the logo situated on the top beam of the gas station. We have incorporated a glossy finish to the MID Signs which helped us to enhance the appearance of the signage.

You Can Also Read: Viva is Now The Official Partner for Petrol Pumps Nationwide

Winning Through Every Challenge With ACP Solution

With the brief to enhance the aesthetic features of over 32,000 retail outlets in India, IOCL conducted intricate quality testing before the collaboration.

Timely Delivery

With a 9 million m2 per annum manufacturing capacity and high-tech state-of-the-art production facilities, Viva delivered and catered to the needs of their branding efforts. As IOCL is looking forward to changing its brand aesthetics, we are ensuring to meet the requirements with ease.

Quality That Resists Damage

We are committed to bringing quality to every piece of production. With numerous certifications from leading national and international institutes, ACP sheet manufactured stands against harsh weather conditions, corrosion, microbial contamination, and chipping through corners. Tested from IIT Delhi Labs, and conducting rigorous technical evolution, we bring premium quality that aligns with the brand’s needs.

Warranty Backup

As IOCL is looking forward to representing its brand values in the gas station, our confidence manufacturing process and stringent quality testing for Aluminium Composite panels allow us to offer 10 years of warranty backup.

Colour And Size Customisation

Our 3 colour-coating line allows us to bring endless possibilities with the ACP sheet. Our own colour coating plant on the premises of the manufacturing facility allows us to match the shade and tone of the brand colours. We understand brand colour is the representation of brand identity and matching the colour tones helped us to represent the brand at one of the interactive customer-touch points.

Bringing A Symphony Of Aesthetics And Durability

Viva ACP's composite panels transcend the conventional notion of signage. They are an exquisite symphony of aesthetics and durability, offering a visual delight while withstanding the test of time and environmental factors. With Viva ACP's cutting-edge technology and innovative designs, IOCL's outlets will radiate a sense of modernity and sophistication that is synonymous with both brands.

Driving Forward: Unveiling The Future

The collaboration between Viva ACP and IOCL is more than just a partnership – it's a shared commitment to driving forward, pushing boundaries, and setting new standards. As the chosen ACP supplier for IOCL outlets, Viva ACP is playing a pivotal role in shaping the future of brand presence and corporate signage. This collaboration is a testament to the transformative power of strategic alliances in today's competitive business landscape.